Every business should maintain a press kit. You never know when an opportunity for good press exposure will present itself. Sometimes you will place yourself where the media is designed to find you. Other times you may find yourself in the right place at the right time, or the wrong place at the right time. … Read more
“You never get a second chance to make a good first impression.” Variously attributed to Oscar Wilde, Will Rogers, or more likely, an unnamed copywriter for Botany Suits, they are important words to remember when investing time and money in trade show participation. Even more important, however, is the need to make any impression at … Read more
Trade shows are a great way to introduce yourself to your marketplace. Whether you are launching a new product or service or confirming your continued existence, a booth at a trade show puts you in front of thousands of self-identified prospects. Depending on your business and business model, potentially just one of those prospects could … Read more
Digital Content has evolved. It is more than just having a website. It includes understanding a whole set of new Internet and social media tools and evaluating the benefits that each has to offer your business. Create a Digital Content Strategy 1. Maximize your potential sooner Explore the communication gaps in your current media 2. … Read more
You started your blog and you even have a few followers. How will that translate into business for you… First and foremost you are building your community. Your on-line customers and followers are no different than the people you deal with face-to-face. They need to be nurtured. Secondly, you are in command of the messages … Read more
You have overcome your writer’s blog and the ideas are flowing freely – so now what… The following tips are garnered from personal experience, reading other people’s blogs, and from reading many instruction manuals about blogging. (I have read so many that I apologize in advance if I have shared someone else’s advice without attribution. … Read more
OK, so you decided that I need a blog – but you don’t know how to get started… First of all find the right content management system (CMS) for you and your organization. You want it to be easy to use for the writing, editing and publishing of content. You also want to be able … Read more
Someone says “you should start blogging”. And your eyes glaze over… What is a blog? Why, when, where, and who? And how is it going to help my business? You probably already know the answer to question 1 because you are reading one now. The main characteristics of a blog are: It is self-published, giving … Read more
A few years ago I started a new business designing an innovative line of recumbent-cycle clothing. It is a very small niche market. The biggest challenge I was going to face was finding my customers – all over the world. A few friends in-the-know at the time introduced me to Social Media tools and told … Read more