Digital Content has evolved. It is more than just having a website. It includes understanding a whole set of new Internet and social media tools and evaluating the benefits that each has to offer your business.
Create a Digital Content Strategy
1. Maximize your potential sooner
- Explore the communication gaps in your current media
2. Be seen in the right places
- Create a digital content strategy that is matched to your business objectives
3. Be known in your marketplace
- Converge your digital strategy with your traditional marketing media
- Choose the right digital tools, platforms and channels
- Identify the business benefits of keeping your digital content current and relevant
- Justify the investment of resources and the ROI
- Perform user research to better understand your target audience
- Develop the plan – a digital content strategy with a rationalized Information Architecture
- Write/edit/proofread your content, ensuring it is accurate
- Develop taxonomies
- Create templates, editorial calendars, and workflows
- Analyze traffic on all digital media, including social media
- Measure the success of your strategy
Take it in Stages: Evaluate, Design, Execute
We can work with you through all of the stages to create digital content that is targeted at your audiences.
Evaluate
- Audit previous content and delivery channels
- Analyze traffic and trends
- Review the competitive environment
- Create scenarios and personas
- Analyze the current publishing process and workflow
- Identify stakeholders and target audiences
Design
- Identify the project goals
- Create a communication brief
- Match the content to its audience
- Create the Information Architecture (IA)
- Publish a set of consistent style guidelines
- Determine and document the proposed publishing workflows and approvals
- Discover cross-channel opportunities
- Formulate a set of success metrics
Execute
- Create content templates
- Write content – both samples and actual
- Produce an Editorial Style Guide or adopt a standard publishing guide such as:
- Associated Press (AP Style)
- Chicago Manual of Style (CMS)
- Modern Language Association (MLA)
- American Psychological Association (APA)
- Canada Press (CP)
- Create and implement a Content calendar